Where Your Stories Come to Life

Hi there, and thank you for stopping in!

For more than 20 years, hospitality has taken me to some pretty incredible places—from wineries in Napa Valley and hotels in San Francisco, Orange County and New York City, to corporate retreat properties in Marin County and Franklin, Tennessee.

Along the way, I've planned celebrations, navigated complex events, worked alongside incredible teams and learned the ins and outs of what it takes to create an experience that feels seamless to the people enjoying it.

But the most important thing I've learned is actually quite simple:

The details matter, but so does the experience.

For me, hospitality has always been about people. It's about listening, anticipating what someone may need before they have to ask, finding thoughtful solutions when plans change, and creating an environment where people feel genuinely cared for.

Through all of those experiences and learning curves, I've developed a philosophy that's equally simple:

be kind and lead by example.

I bring a calm, decisive presence to everything I do, and when I'm part of your event, project or journey, I'm all in. My goal is to take care of the details, make the process feel easier, and give you the confidence to actually enjoy the experience we've worked so hard to create.

Whether we're planning a celebration, solving a hospitality challenge, or dreaming up your next adventure, I can't wait to hear your story and help bring it to life.

Thoughtfully planned. Beautifully experienced.

— Sasha

Bet MGM - Super Bowl Event

I am writing to formally acknowledge and express our sincere appreciation for Sasha for her outstanding partnership and leadership during Super Bowl week.

Sasha went above and beyond in every aspect of execution. From detailed planning and seamless coordination to her calm and solutions-oriented approach onsite, she ensured that every element of our event was handled with professionalism and care. Her responsiveness, creativity, and commitment to excellence did not go unnoticed and were instrumental in the overall success of our

Super Bowl event.

Major events of this scale require precision, flexibility, and strong collaboration. Sasha consistently demonstrated all three, making her an exceptional partner throughout the process. I am incredibly grateful for her dedication and would welcome the opportunity to work with her again in the future.

Danielle Reilly-Russell - Manager, Team & League Partnerships | Special Projects

Southall Resort & Spa

From the moment Sasha joined us as our Task Force Director of Events, she took the time to clearly understand the mission before arriving. She asked thoughtful questions, aligned on expectations, and remained focused on delivering exactly what the property needed while consistently exceeding those expectations.

Beyond achieving the immediate objectives, Sasha invested in our team. She mentored team members, identified opportunities for improvement, and implemented sustainable solutions rather than temporary fixes. She set a high standard of excellence and led by example, demonstrating that standard in every interaction with both our team and our guests.

Sasha doesn’t just teach excellence—she models it. Her leadership, professionalism, and commitment to developing others created a lasting impact on our operation. We are incredibly grateful for her time with us and would welcome the opportunity to work with her again.

Graham Harlin - Senior Director of Sales

Tony & Rebecca

Our experience was nothing short of perfect, and we'd like to recognize Sasha for her incredible work. In short, we owe the success of the event to her, as she rolled out the red carpet from our very first meeting and through the night of our reception.

To go into a little more detail...

Sasha gave us million-dollar service from the moment we were first in touch, treating us like her only clients from the very first email she sent and offering immediately to set up an in-person meeting. Get this: we got a reply from Sasha SEVEN MINUTES after our very first email to her, and within four hours, we had a quote in-hand and a tour scheduled. UNREAL! 

Throughout our months of working with her, Sasha demonstrated that she takes pride in the finest details, leaving no stone unturned. She knows her product inside and out and asks thoughtful questions to understand her clients' needs. every suggestion she made was thoughtful and tailored to our vision. She very quickly got on our wavelength and knew just what to suggest to bring our vision to life... and oh, did it come to life!!!

There wasn't a single day in the planning process where we felt we were waiting on Sasha for anything. She was attentive to every question & every detail. We never felt pushed, pressured, or misled. Sasha was wholly transparent through the process, making us immediately comfortable with her.

Furthermore, as the event drew closer and we got into the Nitty-gritty of the execution, Sasha did not fail to impress with her project management mindset and guardian-like approach to shielding us from distractions. We always knew what to focus on under her guidance. She integrated seamlessly with our other vendors to coordinate on the big day and worked with us and our budget needs to make sure that the event felt truly customized and went off without a Hitch. No hard sells, no guilt trips, no pressure, no nonsense. A truly client-first experience like no other. Sasha is the real deal, and you can bet your butt that if we could do it all over again, we would. How many couples actually say they'd start all over again and plan a second wedding? Those that don't obviously didn't work with Sasha. 

A huge thank you to Sasha for being our strongest advocate and the most reliable partner to us. We're left feeling utterly blissful and grateful to have had the chance to work with her.

The Links Inc. 75th Anniversary

We have held every anniversary celebration there since our 25th, including the 40th, 50th, 60th, 70th was virtual, and now the 75th.  I'm sure you've heard that our historic celebration was a tremendous success!

   I was the first person to call Sasha and from our first contact, she was consistently personable, knowledgeable, and responded within twenty-four hours.

 I observed Sasha to have a solid blend of communication and interpersonal skills, as she demonstrated flexibility in listening to us, but she also had attention to detail, logistical knowledge (of what could - and could not - be done) and she was able to communicate it in a way - and offer solutions - so that we evolved to having an outstanding event.

   Bottom line, she was there for us throughout the planning process - and onsite for us throughout the weekend of the event. In my view, she went above and beyond in reaching out to the committee leads throughout the weekend to make sure we had exactly what we needed.

Barbra Ruffin Boston - 15th Western Area Director of The Links, Inc.

Sheppard Mullin

Holiday Party

A lot of planning goes into our firm’s holiday party each year, and this past year we decided to go with a themed celebration—a “Bridgerton” holiday at the Mark Hopkins Hotel. Luckily, our event planner, Sasha, had just attended a Netflix Bridgerton event and came to us with a wealth of creative, fun ideas.

From the very beginning, Sasha was enthusiastic, organized, and incredibly collaborative. She guided us through every step of the planning process and helped bring the theme to life. She even attended the event in full Bridgerton flair, which added an extra-special touch and really showed her dedication.

We were thrilled to work with Sasha, and I would wholeheartedly recommend her to anyone looking for an event planner who is creative, professional & a true partner in the process. Any team would be lucky to have her.

Zerlina Vecino - Office Administrator